Privacy Notice

Last updated: June 19, 2026

1. Who we are

elizabeth esotor ("we", "us", "our") operates DigitalFashion AI (the "Service") and is the data controller responsible for your personal data processed in connection with the Service.

2. Personal data we collect

• Account data: name, email address, login credentials, profile information.
• Brand and project content: brand name, size charts, design inputs, and other content you submit to the Service.
• Usage and telemetry: pages viewed, actions taken, generation events, error logs, device and browser information, IP address.
• Support communications: messages, attachments, and contact details you share when contacting us.
• Payment data: collected and processed by our Merchant of Record, Paddle. We receive only the transaction metadata necessary to provision your subscription (e.g. plan, status, billing period).

3. Purposes and legal bases

• Provide the Service — to create your account, deliver features, and generate outputs (contract performance).
• Billing and subscription management — via Paddle as Merchant of Record (contract performance; legal obligation).
• Security and fraud prevention — to protect the Service and our users (legitimate interests).
• Product improvement and analytics — to understand how the Service is used and improve it (legitimate interests).
• Customer support — to respond to your questions (contract performance; legitimate interests).
• Marketing — only where you have opted in (consent).
• Legal compliance — to meet obligations under applicable law (legal obligation).

4. Who we share data with

• Paddle.com Market Limited, our Merchant of Record, for the sale of the Service, subscription management, payment processing, tax compliance, invoicing, and fraud prevention.
• Hosting and infrastructure providers used to run the Service.
• Analytics and error-monitoring providers that help us operate and improve the Service.
• Professional advisers (legal, accounting) where reasonably necessary.
• Authorities where we are required to do so by law.

We do not sell your personal data.

5. International transfers

Where personal data is transferred outside your country of residence, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or equivalent mechanisms.

6. Retention

We retain personal data only as long as necessary for the purposes described above, to comply with our legal obligations, resolve disputes, and enforce our agreements. Account data is retained while your account is active and for a reasonable period afterwards, then deleted or anonymized.

7. Your rights

Subject to applicable law, you have the right to access, rectify, erase, restrict, or object to processing of your personal data, to request portability, and to withdraw consent at any time. You also have the right to lodge a complaint with your local data protection authority. To exercise your rights, contact us at the address shown in the Service. We respond within one month.

8. Security

We implement appropriate technical and organisational measures designed to protect personal data, including encryption in transit, access controls, and regular review of our systems.

9. Cookies

We use strictly necessary cookies to operate the Service (for authentication and security) and may use analytics cookies to understand usage. Where required by law, we ask for your consent before setting non-essential cookies. You can manage cookie preferences in your browser settings.

10. Changes

We may update this notice from time to time. Material changes will be communicated via the Service or by email.

11. Contact

For any privacy question, contact elizabeth esotor through the contact address provided in the Service. See also our Terms & Conditions and Refund Policy.